News
Stay up to date with the latest news from StarStep Alta Coatings. Here, you'll find updates on new product launches, and company announcements, and more.
Section 179: Deduct More, Invest Smarter and Save Thousand Before Dec 31st!
Turn Year-End Purchases Into Savings
Section 179 is one of the most valuable tax incentives available to small and mid-sized businesses. It lets you deduct the full cost of qualifying equipment, tools, or software, up to the annual limit, right off your taxable income for the year. That means more cash flow for upgrades, expansions, and growth initiatives.
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This program gives you the freedom to save thousands while upgrading your operations. Whether you’re expanding your surface prep fleet, improving efficiency, or planning next year’s growth, Section 179 helps you reinvest in your business—not just write off expenses.
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NEW!! SLABHARD® Color Chip Offering
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JULY 21, 2025
Alta Paints & Coatings has expanded its color chip offering as part of the transition to SLABHARD® — the unified brand across Alta and Desert Polymer Flooring, created to bring greater consistency and performance across our product lines. This transition also reflects our continued investment in expanding the breadth and depth of high-performance solutions available to our customers.
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StarStep Alta Coatings LLC Acquires Desert Polymer Flooring,
Ushering in a New Era of Growth and Innovation
March 3, 2025
We are excited to announce that StarStep Alta Coatings LLC has acquired Desert Polymer Flooring (DPF), marking a significant milestone in the evolution of both companies and the industries they serve.
About Desert Polymer Flooring
Desert Polymer Flooring has built a reputation as a leader in the specialty flooring industry, providing high-performance, concrete floor coatings products and systems to a wide range of commercial, residential and industrial applications. Known for its expertise and vast inventory serving the southwest region, DPF has been providing flooring solutions, training and support to contractors for over 20 years. With a focus on durability, safety, and aesthetic appeal, Desert Polymer Flooring has earned a loyal customer base by delivering long-lasting and sustainable flooring solutions that meet the unique needs of each project.
The acquisition of Desert Polymer Flooring brings together a perfect combination of experience and innovation, paving the way for new growth opportunities and enhanced capabilities. By integrating Desert Polymer Flooring’s specialized flooring solutions with StarStep Alta Coatings extensive portfolio of coatings and application equipment, this acquisition significantly broadens our product offerings and enhances our ability to serve a wider range of industries. It also strengthens StarStep Alta Coatings' ability to expand into new markets, tapping into the high-demand concrete floor coatings sector while continuing to provide the top-tier products and services our customers have come to expect.
With Desert Polymer Flooring’s expertise and established customer base, StarStep Alta Coatings is now better positioned to offer comprehensive, end-to-end solutions to customers, reinforcing our commitment to innovation and excellence across both coatings and flooring applications.
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The future is bright as both StarStep Alta Coatings and Desert Polymer Flooring continue to innovate and grow together. Stay tuned for more updates as we embark on this exciting new chapter!